The Balkan region is abuzz with plans for a hydrogen-powered future. From ambitious hydrogen production facilities to visions of fuel-cell buses cruising city streets, Southeast European countries are eager to join the hydrogen revolution. Yet, a critical bottleneck remains: major hydrogen original equipment manufacturers (OEMs) have been slow to enter the Balkans. This reluctance raises a pressing question: Why are OEMs hesitant to sell their hydrogen technology and equipment in an underdeveloped yet enthusiastic market? The answer lies in a combination of market immaturity, infrastructural gaps, financial hurdles, and strategic considerations. Enthusiasm in an Underdeveloped Market Balkan nations are eager…
Author: Dinko Đurđević
The EU’s energy transformation is in full swing – and it demands more than one “hero technology”. As the Commission notes, meeting Europe’s 2030 and 2050 climate goals requires a profound transformation of our energy system. This means building flexibility and resilience across electricity, heat and transport, not relying on a single silver bullet. In fact, several experts keep reminding us that there is no single solution for achieving a renewable energy system. The optimal technology mix requires technological openness and a leveled playing field. We need to diversify our toolbox with batteries, hydrogen, hybrid systems and even waste-to-energy, so…