The circular economy isn’t just another buzzword cluttering your LinkedIn feed—it’s reshaping how smart companies tell their stories. And frankly, most are getting it wrong.
That’s why Circular Business Review (CBR), a platform known for dissecting—not celebrating—circular economy claims, has partnered with Energy News, the global energy sector’s go-to source for news, analysis, and strategy on energy transition.
Together, they’re building a content alliance designed to confront the widening gap between decarbonization promise and the material, infrastructural, and lifecycle performance that actually moves the needle. This is not about amplifying sustainability slogans—it’s about asking the uncomfortable questions your competitors hope no one will.
CBR doesn’t pull punches. From uncovering design-for-disassembly failures to revealing the myths behind so-called “closed-loop” supply chains, its editorial model is built to cut through ESG theatre. With cross-sector analysis and technical benchmarks, CBR evaluates whether companies are genuinely embedding circular principles—or simply padding annual reports with abstract ambition.
Now, with Energy News—a platform that clocked 1,045,542 pageviews and a 2 million reach in just the past month—CBR’s critical approach meets a highly targeted professional audience. This audience isn’t just browsing—they’re buyers, policymakers, and investors searching for content that separates industry leadership from industry noise.
The partnership arrives at a crucial time for marketing and sustainability professionals. As circularity becomes embedded in procurement policies, investment criteria, and regulatory frameworks, superficial messaging won’t cut it. Companies are increasingly expected to demonstrate systems-level thinking, material stewardship, and lifecycle responsibility—criteria that traditional carbon narratives fail to address.
This collaboration helps marketing teams speak the language of today’s decision-makers, not yesterday’s ESG gloss.
It’s also a unique opportunity for brands to align themselves with platforms that reward substance over spin. Energy News already provides marketing services that include content partnerships, digital exposure, and event support—all underpinned by deep sector knowledge. With CBR now integrated into that ecosystem, the bar for credible circular storytelling has been raised.
CBR’s first print and digital magazine, now in production, promises to extend that effort further.
Think Harvard Business Review meets circular economy reality. It will feature sector benchmarks, investigative reporting, and business model critiques grounded in measurable circular performance.
Professionals interested in receiving the magazine can now submit a request via CircularBusinessReview.com for early access.
Sustainability storytelling is evolving—from carbon counting to systems thinking. This partnership ensures that the companies shaping the future of clean energy can do so with messages that resonate with the audiences that actually influence procurement, investment, and policy.
Ready to move beyond the buzzwords?
If your current sustainability narrative still leans heavily on “net-zero by 2050,” it might be time to rethink your playbook.
The post Circular Business Review Teams Up with Energy News to Raise the Bar on Sustainability Storytelling first appeared on www.circularbusinessreview.com.
