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Home Home - Analysis
hydrogen

Navigating Bankruptcy: Strategic Resilience in Hydrogen’s Challenging Landscape

Anela DoksoBy Anela Dokso18/02/20253 Mins Read
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In the volatile landscape of the hydrogen industry, recent discussions highlight a disconcerting trend: an increase in bankruptcies, restructuring, and industry challenges, particularly within the last few months.

As Santosh K. Gurunath notes, the sector has been grappling with significant pressures that have metaphorically brought it to its knees. This prompts a closer analysis of the root causes and potential pathways for resilience.

The hydrogen industry is not immune to the global geopolitical climate, which has been shifting, especially with anti-climate stances observed in parts of the US and Europe. Such policies have created headwinds for the industry, affecting momentum and investor confidence. The geopolitical landscape plays a crucial role in shaping industry expectations and determining the feasibility of long-term investments in hydrogen projects.

Another focal point of concern is the bankability of projects. While natural gas prices have stabilized to levels below those of 2021-22, hydrogen projects suffer from cost and schedule overruns, often exacerbated by technology immaturity. Specifically, large-scale electrolyzers are struggling with technological maturity, dissuading potential end-customers from committing to long-term offtake agreements. This uncertainty hinders financial coherence and strategic planning within hydrogen enterprises.

Oil and Gas Resurgence

The energy market’s dynamics are further complicated by a resurgence in the oil and gas sector. With crude and gas prices maintaining stability and international oil companies (IOCs) scaling back hydrogen plans, the reliance on hydrogen as a future fuel is under scrutiny. Previously serving as leaders in advancing the hydrogen agenda, IOCs have significantly reduced their involvement, which disrupts prior strategic initiatives in the hydrogen sector.

Impact of Lithium Battery Prices

For transportation and mobility sectors, falling lithium battery prices pose a competitive threat. In many cases, these alternatives offer superior energy efficiency and lower total ownership costs compared to hydrogen solutions, complicating the viability of hydrogen in heavy mobility applications. As these battery systems continue to advance, the hydrogen industry must pivot to specific applications where it can leverage unique strengths.

Companies In this challenging context, hydrogen companies are urged to realign their strategies. Emphasizing fundamentals over reliance on subsidies, companies need to identify realistic medium-term business cases. Staying lean and nimble is paramount, as past reliance on investor capital has proven unsustainable. Focusing on high utilization of existing capacities rather than expansion into new manufacturing sites is advised. Maintaining prudent financial strategies with careful management of debt and capital expenditure is crucial for survival. By aligning strategic initiatives with pragmatic applications such as industrial processes and targeting industries where hydrogen’s benefits are undeniable, companies can potentially steer clear of looming financial insolvencies.


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